Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as a Lead Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew.
But there's one thing that's the most important for all beginners - customer support. And HostPapa is just brilliant in this field - it has a multilingual 24/7 live chat, phone, and ticket support as well as the most extensive knowledge base possible. So whether you want to chat with someone or solve an issue yourself - HostPapa has all the means for that.
But, again, operationally it's quite strong. 24/7/365 customer support is available not only by live chat and email, but by phone. It offers free site migrations with some dedicated attention paid to making a transfer as smooth as possible. And, if you're willing to go for one of the higher-end plans, the company has put some serious attention into performance and caching.
If you're not sure of the type of hosting your business needs, you might want to start small, with shared Web hosting. You can always graduate to a more robust, feature-rich package of, say, VPS hosting or even dedicated hosting in the future. Unfortunately, some hosts don't offer all hosting types. Consider how much you expect to grow your website, and how soon, before you commit to anything longer than a one-year plan. It's worth spending the time up front to make sure that the host you select with is able to provide the growth you envision for your site, as switching web hosting providers midstream is not a trivial undertaking.
This is a sales funnel template designed specifically for storeowners using the huge ecommerce platform Shopify. It comes already integrated with the clever app Zapier, which seamlessly connects your sales funnel with Shopify, sending customer data directly to your Shopify dashboard. This sales funnel template consists of a pre-designed high conversion sales page featuring strong calls-to-action and a countdown timer for a free offer, a highly customizable order form, an optimized upsell page, and a thank you page. We’ve seen this template more than double sales from several Shopify stores.
Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
The Marketing Funnel Explained: with Real Examples