Website builders make website development a breeze if you know their strengths, limitations, and opportunities. Some are better to create stellar designs; others make reliable e-commerce platforms. Picking one should not be that hard once you made up your mind about what your website wants to be, whom it addresses, and what outcomes you want it to yield.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
Each template starts with pre-filled text and a background image. Your template is a starting point to make the site your own. One of the first things you should do on your new Wix page is add your business information. Fill in your brand name, slogan, and other pertinent details by simply clicking on the text that needs to be replaced. You can also change the visual aspects of the page, including the background image, and add or swap out images on other pages on your site.
Constant Contact gets really detailed here and will have different suggestions for you depending on the specific niche your site is in. For example, when putting in “food” as the topic of the site, Constant Contact will want you to clarify whether the site has to do with food tours, food banks, food stand, food truck, etc. Constant Contact will use that info to suggest a website design that’s truly optimized for what you need.
All of the site builders included here let you put Facebook Like and Twitter Follow buttons on your pages, and some even let you display feeds from the social networks. Some give you help building a Facebook Page and tying it into your site design and updates. Many products offer some sort of SEO tool, but too often this is just a form on which you can enter meta tags. You're mostly left to wrestle with that black magic known as SEO for yourself. It's very important to submit and verify your site to the search engines, unless you don't want anyone to find it!
Hi Mike! Thanks for your question, I'm happy to help out. WordPress is the best option if you want to carry out backend coding - it gives you total control and customization over your website. Some website builders do let you code (such as Squarespace, for example). You can add custom code to WordPress using a plugin - there's more limitations on this with website builders, although carrying on with the Squarespace example, you can still add custom code, code injection, etc. You can add client-side code into Squarespace sites, but not server-side code. So if you want more coding freedom I would recommend WordPress! I hope that's helped answer your question! Best - Lucy