I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
If you enjoy writing then publishing your own eBook can be a great way to earn money. In 2012 eBooks generated more sales than hardcovers & it’s now estimated that they make up for around a quarter of all book sales. Websites like Amazon, Barnes & Noble and Kobo all have their own self publishing services which means that getting your eBook published isn’t as difficult as you might think, in fact it’s actually fairly easy.
If you want to make sure your traffic and paid advertising efforts are working out, you need to have a system in place to measure actual results. One of the easiest and most effective ways to accomplish this is by placing a conversion tracking pixel on your confirmation page. This way you can see what traffic is generating leads and from where. The better tracking you have for this, the better campaign optimization and ROI options you can move forward with. Another tip is to start playing around with landing pages and split testing with new demographic targeting options. With all of these metrics and conversion tracking in place, there is no reason for you to have no idea how your advertising and paid marketing is converting. - Zac Johnson, Blogger
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Imagine if every time you shared a link you could earn money? Well you can with the AdFly link shortening service. Whenever somebody clicks on your link they’re shown a quick advert before they’re taken to the page you linked them to. You can post the links on your Twitter, Facebook, and anywhere else you usually share them. It’s a really easy way for anybody to make money online.
Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.
Not all potential customers are sales-ready when they visit your site. To capture the most value, offer content that reflects different degrees of interest. For example, if your clients are enterprises that require a substantial amount of education upfront, you may want to use a blog post that addresses a big trend to capture leads who haven’t identified a need for your solution. Offer a use case document to capture prospects who want to grasp the scope of your solution better or use a case study to attract in-market buyers who are actively evaluating their options. It’s equally important to create lead nurturing campaigns with customized content for the various stages identified in order to move leads through the sales funnel and ultimately convert them into paying customers. - Sean Hinton, SkyHive
To track website traffic you need analytics software. That anonymously logs every visitor to your site and keeps track of their actions. One of the most popular analytics apps is Google Analytics. It’s free, but there can be a learning curve in getting it set up correctly. If you don’t add your tracking code the right way, then you won’t be able to track your traffic. Consider getting an analytics expert to help you create the right setup for your website.
You can also add the campaign name here such as facebook_offer or summer_sale or new_product_lineup or anything else for that matter. Be sure to separate the spaces with underscores. And, if you're placing ads on Google, YouTube or any other platform, and you're bidding for keywords, place the campaign terms in there, separated by plus signs such as best+running+shoes or best+mens+polo+shirts or anything else for that matter.
Organic traffic is the traffic you get when people follow links from a search engine results page and land on your site. Organic traffic contrasts with referral traffic which comes from links on other sites, and paid traffic, which is traffic resulting from ads. You can boost organic traffic by using content marketing, and by optimizing that content with SEO. Well-optimized content is more likely to get a high search ranking, and attract more clicks and traffic.
If you own a website or blog & somebody decides to leave without buying anything then you’re not going to make any money. However thanks to CPALead’s exit traffic tool you can even make money from the people that decide to go elsewhere. All you need to do is copy a bit of code & add it to your website, then when people are about to leave they’ll get presented with a bunch of additional offers. It’s an easy help to help make the most of the traffic to your website & can certainly make things a little bit more profitable for you.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
HOW TO START AN ONLINE STORE + how i started a business at 22