This is a story that reveals life's most vital lesson: how to connect with others--especially yourself. It defines who you are so you can believe in yourself. It explains the DISC behavioral styles in a story with characters representing each style. Because it's a story, the reader can identify with the characters--how they speak and how they act--and therefore more easily identify and connect with their friends in business and personal environments. This is the unique factor contributing to the book's success.