Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World by Steven Kemper 0000-00-00 00:00:00

eBook Best Deals & PDF Download Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

by Steven Kemper
Book Views: 4
Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World by Steven Kemper
Author
Steven Kemper
Publisher
University Of Chicago Press
Date of release
Pages
248
ISBN
9780226430416
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
69
Verified safe to download
See available formats

Book review

Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.

Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.

Find and Download Book — Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

Click one of share button to proceed download:
Choose server for download:
Download
Get It!
File size:7 mb
Estimated time:4 min
If not downloading or you getting an error:
  • Try another server.
  • Try to reload page — press F5 on keyboard.
  • Clear browser cache.
  • Clear browser cookies.
  • Try other browser.
  • If you still getting an error — please contact us and we will fix this error ASAP.
Sorry for inconvenience!
For authors or copyright holders
Amazon Affiliate

Go to Removal form

Leave a comment

Readers reviews