SMART BUSINESS SOLUTIONS FOR DIRECT MARKETING AND CUSTOMER MANAGEMENT is a solutions-oriented business book focused on the small business (1 to 49 employees) market. With an emphasis on providing the tools for success, this volume provides the essential knowledge and skills needed to plan and execute direct marketing and manage customers. The book includes detailed information on best practices in direct marketing and customer management to help small business grow. While the book uses Microsoft(r) technologies as illustrative examples (including Microsoft Office Small Business Tools, part of the Microsoft Office 2000 suites), it is not a software features book. Rather, it is a book that shows how effective use of technology and a good understanding of direct marketing and customer management principles can help a small business grow. The author is a noted expert in direct marketing and customer management.