Poster Collection 24: The Magic of Things by Bettina Richter 0000-00-00 00:00:00

eBook Best Deals & PDF Download Poster Collection 24: The Magic of Things

by Bettina Richter
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Poster Collection 24: The Magic of Things by Bettina Richter
Author
Bettina Richter
Publisher
Lars Muller Publishers
Date of release
Pages
96
ISBN
9783037782583
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
63
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Book review

The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhäuser, or Otto Baumberger. As consumer society developed, however, the exclusive focus on the product and the brand name was no longer enough--in advertising, the feelings associated with the object as it related to life grew increasingly important. Today it is in the cultural poster that the magical depiction of things is experiencing a kind of renaissance.

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