Cultural Writing. Art. The Museum of Jewish Art and History opened in 1998 in the Marais quarter of Paris. Following the competition for the visual identity of the museum, the application of the graphic designer Philippe Apeloig was accepted, but at the same time the jury asked him a new concept. Philippe Apeloig imagined a different path, simpler and more obvious, but also less original: the menorah, the candelabrum with seven branches. And so he began to evaluate how sensitive the subject is, how strong the contradictions and the constraints are. This book retraces the development of his thoughts, his iconographic research and his sketches.